The Kylie Truck is driving around Los Angeles, starting this weekend.

For the third weekday afternoon in a row, Kylie Jenner has done A Thing. Her eponymous company, Kylie Cosmetics, is really kicking things into high gear for the holiday season. Already this week, Jenner has announced that she will launch expansive ranges of lipstick and concealer, and on Thursday we were alerted to her plans for an all-new IRL retail concept: The Kylie Truck, as it’s actually called, hits the road on Friday.

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