N V Vijayajkumar, Bengaluru, DH News Service Jan 13 2018, 20:36 IST
Mukesh Ambani claps while inaugurating Jio mobiles in Mumbai.
Reliance Jio is the 9th biggest mobile publisher in non-game revenue category worldwide in 2017, the only Indian company in the top 10 list, states the Sensor Tower Store Intelligence report.
A mobile publisher is a company that owns and runs a mobile website or app that dedicates space to display advertising in exchange for money.
Reliance Jio Infocomm Limited or Reliance Jio is an LTE mobile network operator and a wholly owned by Mukesh Ambai’s Reliance Industries.
Sensor Tower Store Intelligence report, brought out by San Francisco-based Sensor Tower, presents top mobile apps, games and publishers worldwide in 2017. The report states that mobile users spent nearly $60 billion in apps during 2017 on the App Store and Google Play.
Reliance Jio is the only Indian company mentioned in the list. The company, which was founded in 2007, disrupted Indian telecom market by rolling out 4G data scheme during the summer of 2017.
The Sensor Tower data states that Tencent is the world’s top earning mobile publisher in terms of both non-game and mobile game revenue in 2017, with the aforementioned Tencent Video and Honor of Kings as its standout apps in those categories.
Sensor Tower helps developers and companies through its App Store Optimisation (ASO) and Store Intelligence products to get vital keyword and competitive data so that they can improve visibility, performance and ROI.
As per a Trai report released on Friday, Jio has subscriber base of 15.2 crore at a time when India’s total mobile subscriber base plummeted from 120 crore in October 2017.
When contacted by DH, Reliance Jio officials didn’t comment on the development.