MCTR IPO News – Hong Kong-based ad services provider CTRL Group prices US IPO at $4, the low end of the range

CTRL Group, a Hong Kong-based provider of ad services to mobile game developers, raised $8 million by offering 2 million shares at $4, the low end of the range of $4 to $5.

CTRL Group is an integrated marketing and advertising services provider in Hong Kong specializing in mobile games promotion for the local market. The company provides services throughout the entire advertising process, which comprises the planning, creating, launching, managing, and performance monitoring of the ads. Its clients are primarily from China, and its advertising market is Hong Kong.

CTRL Group plans to list on the Nasdaq under the symbol MCTR. R.F. Lafferty & Co. and Revere Securities acted as joint bookrunners on the deal.