Aldi UK Sets With Questionable Campaign Professional Players On Children

On two weekends in March, Aldi UK is offering a service to get young players back from their video games to the family dining table. The action is questionable and on so many levels.

This service is intended to offer parents professional players to their children so that they defeat the children in the games and frustrate so that they stop playing and eating together with the family instead of gambling. So far? Aldi calls the whole thing “Teatime Takedown”

“Parents: This is a call to your sense of duty. Sign up for the Teatime takedown to protect your family food. ”

So, kids, watch out! Aldi UK will send pro players to hunt you on your Xbox One, PlayStation 4, and Twitch console. Yes, that’s right. A choice of the platform on which the child plays is Twitch.

And this is just one example of the ignorance that this campaign has developed for me. The online matchmaking in many multiplayer games randomly dices the participants in a match. The explanation of how the professional player should come exactly in the matches of the child remains Aldi guilty. It is simply not possible in most cases. Parents should include the Gamertag of the child. Maybe the professional just contacts the child directly to play against it. But which 12-year-old would say after a game Fortnite against Ninja: “Now I’m tired, I prefer to go to the family at the dining table.”? No one – not even if he loses every game.

But now with a more serious touch: Of course, this is an advertising campaign, which is concerned with the consumption of family food products from Aldi. That here video games as a fine image and not education problems have to serve, however, is questionable and does not speak for an educated approach to video game culture. It also does not speak for the handling of the parents and their children and the related education. Small advice: How would it be, instead of a takedown, to talk with the children.

Incidentally, the game from the trailer known Apex Legends, a game released in the UK from 16 and in Germany from 18 years. Maybe the family from the trailer should first talk about why that is and then about the lack of family food.

What do you think about Aldi UK’s “Teatime Takedown” campaign? Promotional action and impracticability aside: Is this a serious problem postponed, the real responsibility is the parents?





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