Assassin’s Creed Shadows is a hit and Steam played a ‘significant role’ in that: 27% of activations were on PC and it’s the 2nd-biggest AC launch of all time

Gamers only want one thing: to put an end to the Warring States period and unify Japan beneath the wise consulship of Lord Nobunaga Oda, the Demon King of the Sixth Heaven. Or they might want to kill Oda, actually. I’m not sure. Depends on the game.

Either way, Assassin’s Creed Shadows is, per data seen by VGC, the second-biggest Assassin’s Creed launch of all time behind AC Valhalla, and it’s in no small part down to PC gamers. A full 27% of the game’s “Activations” happened on our platform of choice, though it’s worth bearing in mind that doesn’t translate to 27% of sales. Ubi uses the word activations because it presumably encompasses people playing the game via their Ubisoft+ subs.