Elevate Wholesale appoints Will Goodall as director

Elevate Wholesale, the UK channel’s ground-to-cloud technology partner, has announced the appointment of Will Goodall as Elevate Wholesale Director, reinforcing its commitment to a rapidly expanding channel division.

With nearly 20 years in telecoms, Will joined Elevate Wholesale as Head of Wholesale less than two years ago, tasked with launching and leading a new channel offering.

Since then, he has played a key role in developing the division and driving its partner-first service ethos.

Under his leadership, Elevate Wholesale has seen significant growth, onboarding hundreds of partners and expanding into new regions. Following Elevate’s rebrand from Telcom Group, the company integrated 200+ partners from the acquisition of Luminet, finalising the transition in November 2024.

Goodall said: “To say this is an honour is an understatement and is, ultimately, the culmination of immense collaboration within Elevate Wholesale, ensuring we lead the market with our relationship first approach and continue to push industry standards upwards. I’m very excited to drive into the next stage of our growth as we continue to focus on enabling our amazing partners to grow and win more every day.”

Andy Tatlock, Chief Revenue Officer at Elevate, said: “Will has been instrumental in the initial launch & continued growth of our wholesale division over the last two years. His relationship-first approach epitomises the value of Elevate Wholesale, with this latest appointment highlighting our ongoing commitment to our wholesale partners and the strategic importance they play in our future.”