Phoenix New Media (NYSE:FENG) and FOX (NASDAQ:FOX) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, risk, profitability, earnings and institutional ownership.
This is a breakdown of recent ratings and target prices for Phoenix New Media and FOX, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Phoenix New Media||0||0||2||0||3.00|
Phoenix New Media presently has a consensus target price of $9.05, suggesting a potential upside of 130.28%. FOX has a consensus target price of $41.00, suggesting a potential upside of 11.32%. Given Phoenix New Media’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Phoenix New Media is more favorable than FOX.
Earnings & Valuation
This table compares Phoenix New Media and FOX’s top-line revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Phoenix New Media||$200.33 million||1.42||-$9.19 million||($0.13)||-30.23|
FOX has lower revenue, but higher earnings than Phoenix New Media.
Insider & Institutional Ownership
14.4% of Phoenix New Media shares are owned by institutional investors. Comparatively, 2.6% of FOX shares are owned by institutional investors. 10.9% of Phoenix New Media shares are owned by company insiders. Comparatively, 39.4% of FOX shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
This table compares Phoenix New Media and FOX’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Phoenix New Media||-9.15%||-4.04%||-2.85%|
Phoenix New Media beats FOX on 5 of the 9 factors compared between the two stocks.
About Phoenix New Media
Phoenix New Media Limited provides content on an integrated Internet platform in the People’s Republic of China. The company operates in two segments, Net Advertising Services and Paid Services. It offers content and services through three channels, including PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its Website, ifeng.com, provides approximately 40 Interest-based verticals, such as news, finance, fashion, entertainment, automobiles, live broadcasting, we-media, military affairs, sports, history, and PC digital reading; offers interactive services, including comments posting and user surveys; and operates third-party developed Web-based games on its game platform, play.ifeng.com, as well as v.ifeng.com vertical that offers free online video on demand, live Phoenix TV broadcasts, online video subscription services, and pay-per-view online video services. Its mobile channel consists of ifeng News, a news application that provides news feeds and other contents in the form of text, image, live broadcasting, and video; ifeng Video, a video application, which offers video news, live broadcasting, and Phoenix TV programs content, etc.; i.ifeng.com mobile Internet Website; and Fanyue Novel, a digital reading application that provides fee-based Internet literatures. In addition, the company offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services comprising SMS-based, music, IVR-based, MMS-based, and animation services. The company was incorporated in 2007 and is based in Beijing, the People’s Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I) Holding Limited.
Fox Corporation operates as a news, sports, and entertainment company in the United States. The company operates through Cable Network Programming; Television; and Other, Corporate and Eliminations segments. The Cable Network Programming segment produces and licenses news, business news, and sports content for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunications companies, and online video distributors. It operates FOX News, a national cable news channel; FOX Business, a business news national cable channel; FS1 and FS2 multi-sport national networks; and Big Ten Network. The Television segment acquires, produces, markets, and distributes broadcast network programming. It operates The FOX Network, a national television broadcast network that broadcasts sports programming and entertainment. This segment owns and operates 28 broadcast television stations. The Other, Corporate and Eliminations segment owns the FOX Studios lot that provides production services, including 15 sound stages, 4 scoring and mixing stages, 2 broadcast studios, theaters, editing bays, and other production facilities in Los Angeles, California. The company was founded in 2018 and is based in New York, New York. Fox Corporation operates independently of Twenty-First Century Fox, Inc. as of March 19, 2019.
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