Emerald Expositions Events (NYSE:EEX) and The9 (NASDAQ:NCTY) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.


Emerald Expositions Events pays an annual dividend of $0.29 per share and has a dividend yield of 2.2%. The9 does not pay a dividend. Emerald Expositions Events pays out 21.8% of its earnings in the form of a dividend.

Insider & Institutional Ownership

35.1% of Emerald Expositions Events shares are owned by institutional investors. 3.2% of Emerald Expositions Events shares are owned by company insiders. Comparatively, 30.8% of The9 shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings for Emerald Expositions Events and The9, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Emerald Expositions Events 2 5 1 0 1.88
The9 0 0 0 0 N/A

Emerald Expositions Events currently has a consensus target price of $14.29, suggesting a potential upside of 9.13%. Given Emerald Expositions Events’ higher possible upside, equities analysts clearly believe Emerald Expositions Events is more favorable than The9.


This table compares Emerald Expositions Events and The9’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Emerald Expositions Events -6.59% 12.83% 6.12%
The9 N/A N/A N/A

Volatility & Risk

Emerald Expositions Events has a beta of 0.48, meaning that its share price is 52% less volatile than the S&P 500. Comparatively, The9 has a beta of 2.15, meaning that its share price is 115% more volatile than the S&P 500.

Valuation and Earnings

This table compares Emerald Expositions Events and The9’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Emerald Expositions Events $380.70 million 2.47 -$25.10 million $1.33 9.84
The9 $2.54 million 5.07 -$18.16 million N/A N/A

The9 has lower revenue, but higher earnings than Emerald Expositions Events.


Emerald Expositions Events beats The9 on 7 of the 13 factors compared between the two stocks.

Emerald Expositions Events Company Profile

Emerald Expositions Events, Inc. operates business-to-business (B2B) trade shows in the United States. The company operates trade shows in various industry sectors, including gift, home, and general merchandise; sports; design and construction; technology; jewelry; and others, such as photography, food, healthcare, industrials, and military. It also operates events across various formats comprising B2B conferences, hosted buyer events, B2C events, summits, awards, and luxury private sales; and provides print publications and digital media products. The company operates 55 trade shows and various other face-to-face events. Emerald Expositions Events, Inc. was founded in 2013 and is headquartered in San Juan Capistrano, California.

The9 Company Profile

The9 Limited, together with its subsidiaries, operates as an online game developer and operator in the People’s Republic of China. The company offers online games, including massively multiplayer online games, mobile games, Web games, and TV games. It also provides training services, such as smartphone application programming training services to college students. The company was formerly known as GameNow.net Limited and changed its name to The9 Limited in February 2004. The9 Limited was founded in 1999 and is headquartered in Shanghai, the People’s Republic of China.

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