AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce, and digital transformation, has announced a strategic partnership with ITOXI Corp. [KOSDAQ:052770], a Korea-based mobile game development company. ITOXI will tap on AnyMind Group’s influencer network to drive the global expansion for ITOXI’s gaming-related influencer platform, InfLinker. This includes access to a network and data points of over 830,000 influencers across 45 countries on AnyTag, AnyMind Group’s influencer marketing platform.

According to data provider Newzoo, the global gaming market was projected to grow 2.1% year-on-year in 2024, to reach US$187.7 billion in 2024. PC and console game revenues account for 51% of global market revenues, with a CAGR of 10.5% from 2025 to 2037. The Asia-Pacific region contributed to 46% of the global games market revenue in 2024, at US$85.9 billion, with China contributing US$45 billion.

AnyMind Group will leverage its influencer marketing platform, AnyTag, and influencer application, AnyCreator, to provide the InfLinker platform with comprehensive support for global expansion. By utilizing AnyMind’s network of 830,000 influencers across 45 countries, the collaboration aims to accelerate the global expansion of InfLinker by:

  • Connecting the InfLinker platform with top influencers in target regions to enhance awareness and user engagement.
  • Providing campaign management, content creation, optimization and attribution capabilities.
  • Leveraging data-driven strategies using AnyTag to optimize influencer marketing campaigns and ensure sustainable growth.

Jeon Bong-kyu, CEO of ITOXI Corp.: “ITOXI is excited to partner with AnyMind Group to drive our global expansion efforts. With AnyMind’s cutting-edge platforms and extensive influencer network, we are confident that we can deliver exceptional results and strengthen our presence in the international gaming market.”

Ted Kim, Country Manager, Korea, AnyMind Group, said: “Korea is one of the world’s leading gaming markets with a highly developed ecosystem that attracts global attention. InfLinker, developed by ITOXI, has the potential to further enhance this ecosystem and accelerate its global reach. By utilizing our technology and network of 830,000 influencers, we will fully support InfLinker’s international expansion. We are committed to helping outstanding Korean gaming content reach audiences worldwide and contributing to the continued growth of the gaming market.”



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