EXCLUSIVE: A slew of broadcast networks and streamers are battling it out to pass go on an unscripted TV adaptation of classic board game Monopoly.

The project, which comes from Hasbro Entertainment, has been heating up the reality TV marketplace in recent weeks.

The Monopoly series is looking to bring the legendary game to the real world in a large-scale social-experiment contest. Strategy, alliances and cutthroat competition will collide as contestants battle for fortune and navigate the fine line between capitalism and chaos. Players will test their friendships, acquire riches and try to own it all by any means necessary.

Hasbro said that around a half-billion copies of the game have been sold in more than 100 countries around the world since 1935, when the Parker Brothers began licensing the game for sale outside of the U.S. In 2024, Scopely released Monopoly Go!, a mobile game.

The series comes as Hasbro Entertainment is working on feature film adaptation of the game, alongside Lionsgate and Margot Robbie’s LuckyChap. Deadline revealed Wednesday that John Francis Daley and Jonathan Goldstein, who wrote Apple TV+’s Ryan Reynolds and Kenneth Branagh movie Mayday, will pen the script.

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Monopoly is the latest unscripted series to be based on IP, a growing trend across the business. Netflix is making a second season of Squid Game: The Challenge and is working on a Willy Wonka series; Fox has Lego Masters; CBS turned Josh Duhamel’s Buddy Games into a reality competition; Peacock made a series based on Frogger; and Sony, which recently snapped up the rights to Hasbro’s Clue, has been exploring multiple reality series based on its feature film library.

Hasbro Entertainment itself has turned two of its other iconic board games – Trivial Pursuit and Scrabble – into game shows for The CW, produced by Lionsgate Alternative Television.

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