Selling a product is all about how you advertise. Over the years, Nintendo has taken several different approaches to advertisements. Some of these were experimental and weird. Others were arguably just bad. But no matter your opinion on the commercials themselves, Nintendo is putting a lot of dough into this. In fact, they accounted for 60 percent of totals costs in gaming advertisements for July.

Targeting the Nick networks with Super Mario Maker 2

According to VentureBeat, gaming brands spent an estimated total of $6.2 million on advertising in the month of July. Nintendo leads the pack against all other companies within that total, making up a whopping $3.7 million.

This large number is mostly from the Super Mario Maker 2 commercial called “Level of your Dreams.” This advertisement was broadcast across Nick, Nicktoons, and Teen Nick. To reach as many kids and teens as possible, it played during popular shows like SpongeBob SquarePants, iCarly, and The Loud House. The commercial appeared almost 2,200 times and cost Nintendo a little over $900,000. That’s almost a quarter of their total advertising costs for July.

This really isn’t surprising, as Super Mario Maker 2 has been a huge release for Nintendo. In fact, there are now over 5 million courses in the game!

Coming second to Nintendo was Rockstar Games, who spent the month advertising Red Dead Redemption 2. Comparatively, Rockstar took up almost 36 percent of costs in gaming advertisements in July, spending about $2.2 million.


Overall, advertising costs were down as a whole for the gaming industry. Traditionally, we usually don’t see a ton of new releases in the summer. So it only makes sense that most companies wouldn’t advertise older products. Additionally, school is starting back up soon, so parents may not want to buy games for their kids.

However, this is all just my opinion. I’m not a genius when it comes to marketing. So what do you all think of this? Did you expect Nintendo to spend more? Did you expect other companies to advertise their games? Let us know in the comments below!

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