At least one retailer will be selling the Nintendo Switch OLED in India at the time of it’s global launch. According to a listing on Mumbai-based independent game store Mcube Games, the Nintendo Switch OLED India price is Rs. 41,999 with a release date range between October 15 to 18, 2021. This is for both Neon Red and Blue and White variants.

This is somewhat in-line with IGN India’s previous reporting of the Nintendo Switch OLED being available between Rs. 35,000 to Rs. 40,000. Mcube tells us that the price hike is due to a higher buy price from its suppliers. However we don’t expect this price to hold.

That said, buying the Nintendo Switch OLED offline at local grey market outlets or parallel importers should net you the console in that Rs. 35,000 to Rs. 40,000 price range. Multiple such stores speaking to IGN India tell us that they will be retailing the console for that range.

“If the Dirham or Singapore Dollar changes too much, our buy price changes,” says one Mumbai-based parallel importer. “Usually we don’t pay the MRP for the region we buy from as we purchase from wholesale, so it’s at about a 5 to 10 percent discount depending on supplier. If shipping costs stay the same, we should be able to be in that Rs. 35,000 to 40,000 range.”

Due to regular PS5 supply and Microsoft’s long-rumoured Xbox Series X restock, Indian gamers can easily pay Rs. more for a console that has games which are easier to buy (and in a lot of cases, cheaper too) and official warranty (which this and other Nintendo Switch consoles sold in India don’t have). So we won’t be surprised to see the price drop a couple of weeks after this hits the shelves.

When the Nintendo Switch launched in India, it had a day one price of about Rs. 35,000 to Rs. 40,000 depending on the store you bought from. Eventually it was available for as low as Rs. 24,000 in part thanks to Amazon India stocking it as well. However with the covid-19 pandemic wreaking havoc on supply chains, it’s stabilised and is selling at around Rs. 30,000 in stores offline while the likes of Amazon have it priced at around Rs. 35,000.

At the height of the pandemic, sales were slow though they did rebound in the last six months sources tell us.

India sales of the console have surpassed the PS4, Xbox One, and Xbox Series X|S in 2020 with close to 100,000 sold by March 2021. A year prior, it was estimated that the Nintendo Switch had sold between 55,000 to 60,000 units in the nation lifetime to date. A near 100 percent increase in a year, particularly one fraught with the challenges it had is tremendous to say the least.

When Nintendo decides to take India seriously is anyone’s guess. Industry insiders tell us that the current BIS policies are seen by it as a deterrent from entering the market. Odd when you consider that Sony and Microsoft have adhered to such rules just fine.


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