Sett secures $15m to expand AI-powered platform for mobile game studios

Agentic AI platform for mobile game studios Sett has secured $15 million in a Series A funding round.

The company said it will use the funds to double its team by the end of 2025 with a focus on recruiting AI and engineering talents across Israel. 

Founded in 2022 by CEO Amit Carmi and CTO Yoni Blumenfeld, Sett’s Agentic AI platform helps game companies create data-driven video ads and in-game content. 

Bessemer Venture Partners led the round alongside Saga VC, F2 Venture Capital, Vgames, and gaming kingpin Akin Babayigit. 

New ways to scale 

Sett has now raised a total of $27m following a previous $12m seed round backed by F2 Venture Capital, Bessemer, and games industry leaders as angel investors. 

“Mobile gaming is one of the most competitive and fast-moving industries,” said Sett CEO and co-founder Amit Carmi. “With rising CPIs and endless copycats, building a game is easier than ever, but making it profitable and scalable is a different story.”

Sett CTO and co-founder Yoni Blumenfeld commented: “The key to success is unique content at every stage, from acquisition to monetization. 

“Our AI agents help game studios do what was once impossible: create and optimize content dynamically so they can stay ahead in an ever-changing market. Growing over 10x in a year purely through word of mouth proves just how much the industry needs this.”