We’ve watched Soulja Boy crank that, Superman that, and roll over the years. But now, we are watching the 28-year-old rapper, a.k.a. DeAndre Cortez Way, set his sights on the games industry. Or at least, that’s what he wants us to think. Soulja Boy has launched what he calls the SouljaGame line, including both a console and a handheld.
Thing is? These are actually unbranded, poorly made emulators that Soulja Boy is reselling as his own.
Soulja Boy’s personal storefront, SouljaWatch, now has both versions of the SouljaGame hardware on sale, and their listings tip their hat at how cheap these are. The handheld is said to play “Switch/3DS/Vita/NEOGEO/GBC/Gameboy/GBA” games, with 3,000 built-in. There’s no list available, however; heck, there’s very little information about the device at all.
The same is true for the console, which our ol’ Boy claims has access to “SOULJAGAME/PS/NEOGEO/PC/SEGA/GBA/NES.” That’s not so impressive or enticing for a box that otherwise resembles a backwater Xbox One. It also boasts a smaller library of just 800 built-in games, although it comes with a controller based on the DualShock design.
Both models are developed by Anbernic, according to the SouljaWatch site. Anbernic sells its products almost exclusively through AliExpress, a Chinese online retailer that sells internationally. In fact, both versions of the SouljaGame are available to purchase on AliExpress right now, albeit under different names. The console appears to actually be Anbernic’s “retro mini video game console,” while the handheld is identical to the “2018 portable video handheld game console.”
As far as we can tell, Soulja Boy is selling these products on his site, just with his name attached. He’s also selling them at a markup; both the console and handheld cost $199.99, although they’re on sale for $149.99 and $99.99 respectively. Meanwhile, AliExpress has the direct-from-Anbernic versions for $105.99 and $72.99.
We’ve contacted Soulja Boy’s press team for further information about the SouljaGame products, and we’ll update once Soulja Boy tells ’em, and then tells us in return.
In any case, we respect what seems to be Soulja Boy’s genuine pride in his new products, having tweeted that his first customer “brought tears to my eyes. Tears of joy!” He also plans to “continue my tech company and evolve it in the gaming world. I’m just a kid with a dream.” And indeed, the SouljaWatch store does show a certain interest in … entrepreneurship. But there’s no denying that the SouljaGame console and handheld are not worth breaking out into the “Crank That” dance for.
One other question remains: Is Braid playable on the console? Unclear.