“Corporations really have to take accountability, and do what’s right,” said 2K director of diversity, inclusion, and equality Toni Ligons, PhD during Take-Two’s E3 livestream today. It’s the sort of thing you expect to hear during a 30-second segment about corporate responsibility that plays before loud E3 trailers about guns, but that wasn’t the case for GTA publisher Take-Two. I jotted that line down about 30 minutes into a 45 minute panel about corporate responsibility and “diversity, equity, and inclusion” in the games industry, which was the entirety of Take-Two’s E3 “keynote.”

It’s not quite what the viewers on the E3 Twitch channel were expecting. When Take-Two said it was doing an E3 show, we thought it would talk about GTA Online or Borderlands, maybe announce something new from Firaxis. Parts of E3 are business-focused, but it’s best known for being the premier consumer-facing videogames event. It’s where consoles and blockbuster games are announced.

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