The eye-control game kept the player looking at their mobile device, which could suss out if their attention and gaze wandered away, resetting the clock. To make sure there were big enough stakes, the mobile game went live during Super Bowl 53 – and the Volvo-winning play was far longer than the second and third places, which both passed the 7.5-hour mark. Volvo said the game logged 40,000 “virtual test drives” while it was live.
The winner, as well as the two runner-ups, get two-year subscriptions to the Care by Volvo program, which gives them new S60s built to individual taste. The deal also includes maintenance and insurance, so it’s completely turn-key. But surely after staring at Volvos intensely for the best part of a day, it would take a while for one to feel like driving one, wouldn’t it?