The alligator has been crafted with painstaking attention to detail by world-leading creature effects company John Nolan Studio, who have developed animatronics for Jurassic World and Harry Potter. The studio brought the concept to life through clay moulding, fiberglass sculpting and hand-crafted finishings. Every detail is meticulously crafted, from the texture of the alligator’s skin to the controller in its jaws.
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Credits:
Client: Xbox
Campaign Name: XBOX Series X-Bite
Client: XBOX
Integrated Marketing Director: Josh Munsee
Senior Integrated Marketing Manager: Michelle Fears
Program Manager: Shea McCollum
Creative Agency: McCann in London
CEO – Mel Arrows
ECD – James Millers
Deputy ECDs – Charlotte Prince, Loriley Sessions
Creative Directors: Jim Nilsson, Jacob Bjordal
Copywriter: Ben Conway
Art Director: Lauryn Raymond
Business Director: Tom Oliver
Account Director: Alex Light
Senior Account Manager: Angelica Elvy
Project Manager: Ellen Stacey
Strategy Director: Alex Passingham
Designer: Lexie Hoskins
Agency Production: OCX
Director of Production: James Faupel
Senior Producer: Jacob Gardener
Senior Content Producer: Michelle Kern
Assistant Producer: Hermione Bezuidenhout
AV Production Company: OCX
Director & Photographer: George Morris
Post Production & VFX: Magic Numbers
Editor: Jade-Marie Mason
Colourist: Peter Oppersdorff
Sound: 750mph
Model Production: John Nolan Studios
Story via Creative Salon. Read the original article
